Consultants PricewaterhouseCoopers published the annual study Global Entertainment and Media Outlook: 2005-2009, in which it predicts revenues from legal gambling will grow from an annual $68.5 billion in 2004 to $100.3 billion in 2009. Over 60% of that revenue will derive from casinos.

In the U.S., PWC predicts that casinos will face increased competition from racinos. It predicts a growing number of states to permit racinos. Today, there are only seven states to allow these mixed gambling operations.

Another prediction is the liberalisation of gambling policies by state and local governments, which see the gambling industry as a tax and employment generator. Most of the large gambling tax rates, some as high as 50 percent, are expected to disappear.