|Wednesday, July 18, 2007|
|Breeders' Cup website will stream all of its races|
The Breeders' Cup will webstream all of its 11 races on October 26 and 27 2007 on its site breederscup.com. The webstreaming will complement the live broadcast at ESPN.
Although the webstreaming may cause ESPN some loss in advertising revenues, its total revenues are expected to increase as the ESPN-Breeders' Cup relation is one of shared revenues.
The Breeder’s cup website will be redesigned in order to improve web viewing.