According to “Top 100” figures published by bettingmarket.com, The Hong Kong Jockey Club is ahead of Betfair, in second, which is the most visited online betting website outside of Asia.

High in the rankings also appear some of the most known new online sports books, such as Sportingbet and BetOnSports. Like many other online companies, they generate visits through a variety of brand names and sites.

The "losers" of the rankings include Swedish Unibet, which lost market share compared to the previous year. Winners include French PMU, U.K.’s Tote Sport and the Scandinavian oriented bettting exchange Betsson.

According to bettingmarket.com data is taken from Alexa , which computes the reach and number of page views for all sites on the Web on a daily basis. The traffic rank is based on three months of aggregated historical traffic data and is a combined measure of page views and users (reach).