The National Thoroughbred Racing Association's (NTRA) radio advertising campaign won a Gold Lion Award at this week's 56th International Advertising Festival in Cannes, France. The award is one of the highest honors handed out at the radio industry's most prestigious international awards competition. The NTRA radio campaign also won a Gold Lion Award at Cannes in 2005.
The 2009 NTRA campaign, produced by the New York advertising agency DeVito/Verdi, defeated hundreds of entries from around the world including major marketers and brands like Kraft, General Mills, Proctor & Gamble, Anheuser-Busch, Pepsi, Toyota, and McDonald’s. The NTRA campaign, entitled "And They're Off," features a race announcer calling the proceedings of everyday leisure events with the same brio as he would a horse race.
"It's very gratifying to again be recognized with one of the most prestigious awards in the field of advertising," said Keith Chamblin, NTRA senior vice president of communications and industry relations. "It's also gratifying to know that the campaign is being utilized by member race tracks in major media markets across the country and that it continues to resonate with horse racing's target customers."
Over the years, the NTRA commercials have been some of the most critically acclaimed radio spots in recent history. Since its debut in 2004, the annually refreshed campaign has also won a National Addy Best of Show (defeating more than 60,000 radio and television commercial submissions), three Gold Addys, the $100,000 grand prize at the Radio Mercury Awards honoring the nation's top radio advertisement, three One Show Gold Pencils, a Gold medal from the Art Director's Club, and the Grand Award for Best Radio Campaign at the New York Festivals. The campaign also was named "Best of the Best" by the National Retail Federation's Retail Advertising Conference (RAC) and was honored by the Sports Marketing Association as the top sports broadcast advertisement in 2004.
The individual radio spots that comprise this year’s campaign include "Puppies," "Dance Club," "Oktoberfest," and "Son." For a complete list of entries and winners, go to http://www.canneslions.com.
The NTRA is a broad-based coalition of horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Ky., and Rye Brook, N.Y. NTRA press releases appear on the NTRA web site, NTRA.com.
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