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Saturday, June 20, 2009
Race track to lure online bettors to track

US race track organisation Churchill Downs has launched a specific program to lure its online betting customers to the race track. According to the Louisville Courier-Journal, online customers are pursuaded with offerings like hats, prizes, betting vouchers and reserved seating.

The goal is to have online players get more involved in the sport, which can help both on-track and online business. It will also increase brand loyalty.