Wednesday, April 11, 2007 | |
Grand National Festival on mobile phone | |
One of the world’s greatest jump race festivals, the Grand National at Aintree racecourse near Liverpool, UK, sold its rights for the mobile platform to a specialised company that will offer live streamed races, tips from a renowned tipster and video from 10 classic past Grand National races. All this content will be exclusively offered on a dedicated mobile telephone channel. The agreement covers three years. |